Ed’s Bangers is a multi award-winning catering business selling home-made sausages from a market stall.
They serve the festivals and shows market, and work all hours to make and serve their home-made sausages.
The site has a feed from the Facebook page for events and reviews, which saves entering the information twice and helps users find the FB page.Jason (Ed to his army pals) is in his last two years of Army service, and he requires a business to provide for his family (including his baby son, born at the same time he launched this fantastic business.
They have a web shop linked with their existing PayPal account providing full shopping cart functionality with easy maintenance.They have had great success in their first year of trading, and now it’s time for the next phase of expansion, which means a website to project a friendly, professional image to festival organisers.
They also want to open up a direct-to-consumer ecommerce channel.
I was lucky to have some fantastic photography from the Ed’s Bangers team. Clean, easy-to-navigate design on a mainly “one-page” layout.Jason approached me for advice and help, and I built him a site to showcase his business, with a full online shop for B2C sales.
Future possible developments include a “Trade” section, as he is already receiving wholesale enquiries from local catering businesses.
The site has a mainly “one-page” design. This is the Homepage on a mobile device, showing the prominent but non-annoying email capture form, which slides away unobtrusively if not required.The site is built using WordPress, with the ecommerce functionality provided by the WooCommerce plugin.
These are both standard, popular, well-supported platforms which are easy to use and maintain. That is an important point, since small businesses typically cannot devote large amounts of time to a website.
There is a beautiful and easy-to-read feed of past and future events from the company’s Facebook Page, promoting social interaction and reducing workload and typing errors.Two features of note are the Events and Reviews feeds. These both come from Facebook, which saves a huge amount of data entry and encourages customers to interact with both the website and the Facebook Page.
The site is clear and easy to navigate on a mobile device. This shows recent blog posts.
I also set up email marketing for Jason, using the popular MailChimp platform. There are big, prominent forms, styled to match the website theme, which encourage users to sign up for news and updates. Jason’s mailing list will gradually become a hugely valuable asset as his business grows.
The site is responsive and displays cross-device. This is the shop page as it appears on a mobile phone. Clear, simple navigation (temporary product images)The site is responsive and works equally well across all platforms (desktop, tablet, mobile device, landscape and portrait orientation).
Features:
- Shop (WooCommerce)
- Blog
- One-page website design (with additional pages and blog) by means of lightweight custom plugin
- Photo gallery
- Reviews and Events pages utilising Facebook feeds
- Security via Wordfence and Cloudflare
- Mailchimp email marketing
- SEO using Yoast plugin
- Also configured Email, Google Analytics, Search console, etc.
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Andrew Gadsden
4 November 2019